Engraving machine equipment is in short supply in the advertising industry
With the increasing prosperity of China's service industry, the advertising industry is increasingly demanding engraving machines, and the function of engraving machines is becoming more and more critical. The main function of the advertising engraving machine is the making of the badge, Yake
Force carving, shoe molds, badges, embossing molds, biscuits, chocolate, candy molds, art carvings, dials, fonts, fonts, all kinds of signs. This is both a challenge for our engraving machine companies.
It is also an opportunity.
Challenge analysis:
(1) China's engraving machine production enterprises are mixed, and there are many small workshop-style enterprise cottage enterprises, which disrupt the normal market order of engraving machines, and low-quality products also damage the production of customers.
Operating. At the same time, it is not conducive to the innovation of large enterprises and product upgrading.
(2) Chinese engraving machines lack big brands. The reason is the lack of core technology, many technologies are from Japan and Germany, and Chinese companies still have some shortcomings in innovation.
(3) The supply of talents for engraving machines is in short supply. Enterprise development and innovation requires a large number of talents, especially innovative talents. The current situation is the shortage of such professionals in colleges and universities; the cost of corporate personnel training is high;
The low salary of the engraved personnel and the lack of innovation ability restrict the development of the whole industry.
(4) The development of the times, people's increasing living standards and the limited function of the engraving machine are difficult to solve the contradiction.
Opportunity analysis:
(1) The state policy supports the development of the service industry and encourages the independent innovation of the engraving machine enterprises.
(2) The advertising industry is blooming all over the country. It is not difficult to find an advertising company or small workshop in the streets. So the demand for advertising engraving machines is strong.
(3) The products produced by the modern engraving machine are exquisite in workmanship, and the low price has been favored by many consumers, so it is very marketable.
(4) With the advent of the intelligent and automatic era, people have new demands for advertising engraving machines. For example, the engraving machine robot can not only save labor costs but also save labor costs.
High job accuracy and greater value.
(5) The improvement of people's living standards The demand for the artistic aesthetics of engraving products is no longer limited to practical foundations. The engraving machine enterprise has broad prospects and its development is diversified.
